By Daniel Yergin, contributor to The Atlantic
(Nov. 27, 2021) – To appreciate the complexities of the competing demands between climate action and the continued need for energy, consider the story of an award—one that the recipient very much did not want and, indeed, did not bother to pick up.
It began when Innovex Downhole Solutions, a Texas-based company that provides technical services to the oil and gas industry, ordered 400 jackets from North Face with its corporate logo. But the iconic outdoor-clothing company refused to fulfill the order. North Face describes itself as a “politically aware” brand that will not share its logo with companies that are in “tobacco, sex (including gentlemen’s clubs) and pornography.” And as far as North Face is concerned, the oil and gas industry fell into that same category—providing jackets to a company in that industry would go against its values. Such a sale would, it said, be counter to its “goals and commitments surrounding sustainability and environmental protection,” which includes a plan to use increasing amounts of recycled and renewable materials in its garments in future years.
